This is something I've been feeling more and more in the last few weeks, as the Democratic race for the nomination comes down to 2 candidates: 1 Black man, 1 White woman. Very interesting article the Boston Globe. Emphasis is mine.
Black man vs. white woman - The Boston Globe
Still, psychologists specializing in gender bias say that many studies have shown how strong a force gender stereotyping is.
In one particularly telling strain of research, called the Goldberg paradigm, two sets of participants are asked to comment on something, perhaps a resume or a speech or a work scenario in which a boss speaks with an employee. To one audience, the person involved is described as a woman, in the other he is a man. Time and again, male participants (and, in some cases, women as well) judge the resume more harshly if it is a woman's, or say the speech was strident if given by a woman but assertive if given by a man, or that the female boss was pushy while the male boss was concerned.
Women in these studies are typically judged to be less capable than men with identical qualifications, but it's not impossible for them to be seen as competent. The problem is that if they're understood to be capable, the majority of respondents also see them as less likeable.
"The deal is that women generally fall into two alternatives: they are either seen as nice but stupid or smart but mean," says Susan Fiske, a psychology professor at Princeton who specializes in stereotyping.
And unlike racial bias, there's little evidence that these attitudes are softening.
According to Eagly of Northwestern, the problem isn't that women aren't traditionally understood as smart, but that they traditionally aren't understood to be "assertive, competitive, take-charge" types. More than intelligence, she argues, this "agentic" quality is what we look for in leaders, and, as both surveys and experimental studies have shown, we find it deeply discomfiting in women.
"That's what Hillary Clinton is up against," argues Eagly. "She's had to show her toughness, then people turn around and say she's too cold."
Amy Cuddy, a psychologist at Northwestern, suggests that the durability of gender stereotypes stems in part from the fact that most people have far more exposure to people of the opposite gender than to people of different races. As a result, they feel more entitled to their attitudes about gender.
"Contact hasn't undermined these stereotypes, and it might even strengthen them," she says. "Many people don't believe seeing women as kind or soft is a stereotype. They're not even going to question it, because they think it's a good thing."
Tooby takes a more biological view. As he argues, in the prehistoric environment in which our brains evolved, race had no meaning -- no one could travel far enough to meet anyone who didn't look like them. Gender, on the other hand, meant a lot. It predicted what someone's status would be, what their priorities were, whether they were a potential rival or a potential partner.
Indeed, the only other trait that we notice as strongly as gender, Tooby points out, is age. Clinton is 60 years old, Obama 46. And no matter who wins the Democratic nomination, the face-off against the 71-year-old John McCain may introduce a whole new aspect to the identity politics of the campaign.
Drake Bennett is the staff writer for Ideas. E-mail drbennett@globe.com.
© Copyright 2008 Globe Newspaper Company.
